Anindya Ghose,

Heinz Riehl Professor@NYUStern
Author of TAP
Start-Up & C-Suite Advisor

In this day and age when the average consumer is exceptionally well informed about brands, proactive in their information search and savvy in their decision-making process, it is imperative for start-ups to pursue growth hacking strategies. Apurva and Gaurav have written an excellent book that not only provides a comprehensive and strategic approach to this indispensable toolkit but also takes a deep dive into various tactics and analytics that firms can deploy to master this process. This book belongs in the book shelf of every entrepreneur.