Founder & CEO, RateGain

Apurva’s book “Master Growth Hacking” is a great collection of out of the box ideas/techniques on how you can build a scalable business frugally. Entrepreneurs today need to focus on a great user experience coupled with innovative GTM (Go-To-Market) ideas that are true “Growth-Hacks.” I am very sure that this book will help many companies and founders adopt a growth mind-set on re-thinking their growth efforts and challenging their current way of thinking. I would highly recommend this “must-read” book.

CEO & Co-Founder, UrbanClap

This book is starting a very important conversation in the Indian start-up eco-system and I would strongly recommend it as a must-read for anyone who’s looking to start and grow their business.

Founder & CEO IndiaMART.COM, Angel Investor
Apurva is a seasoned professional and his work speaks of his experience. This book is very important as innovative growth hacking strategies are now disrupting the way most businesses approached growth. The process is re-defining the structure of most organisations and I hope that this book would clear a lot of myths surrounding Growth Hacking. I wish Apurva good luck and highly recommend this book to entrepreneurs, marketers and growth hackers.
CEO & Co-Founder, Upgrad
An important book for marketers, managers, and founders of traditional companies and start-ups alike. Growth-hacking is at best an underutilised and at worst (and often) misinterpreted concept that needs to be internalised by most teams in organisations of today.
Co-Founder, Crayon Data, Board-Member, Mentor & Angel Investor ( & Nyoooz)

Growth hacking is literally a survival skill for businesses in today's digital world. Yet, I see most companies I mentor struggle with this. Apurva's book is so amazingly easy to read & implement that even tech-challenged founders or marketers will have no more excuses about not using these techniques.